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Primary Business Partnership

KickStart Money Details

Description

Twenty of Britain’s leading savings and investment firms, brought together by TISA, are to launch KickStart Money, a ground-breaking collaborative project that aims to take financial education to over 18,000 primary school children, catalysing a movement to build a national savings culture for the future.

Significant proportions of the UK population lack the basic functional skills and knowledge to effectively manage their money. KickStart Money has been developed as a mechanism for the financial services industry to pro-actively and collectively transform the long term savings behaviour of a generation.

With a shared aim of raising over £1 million, KickStart Money is a serious statement of intent by the savings and investment industry and supports calls for financial education to become a compulsory element of the Primary National Curriculum. KickStart Money’s prime delivery partner will be the highly respected and award winning financial education charity MyBnk.

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